01

SAY

“This first section gives us the big picture. We're measuring whether AI brings your company into the conversation when buyers ask questions about your type of service — not simply when somebody already knows your name.”

Point to the primary competitor appearing in the results and ask:

ASK

“Is [Competitor] someone you consider a major competitor?”

Naming a recognized competitor early makes the data personally relevant right away.

02

 SAY

“This is one of the most important parts of the report, because this isn't a theoretical score. This is an example of what a potential customer actually sees after asking AI a buyer question.”

Read the actual question, then point out who was mentioned or recommended and who wasn't.

ASK

“Do you recognize these companies?”

And then: “If the person asking this question hasn't already chosen a provider, these are the companies AI just introduced to them.” Don't overstate this as an automatic lost sale — it's evidence, not a verdict.

03

SAY

“One question alone isn't enough to judge visibility. This section looks across the report and shows how much of the brand conversation you're receiving compared with competitors.”

Share of Voice is the client's portion of the brand mentions found among the companies identified in this report — not a percentage of all AI searches everywhere. State that plainly before interpreting it.

Ask:
“Does this competitive picture match what you're seeing in the market?”

If the client is already doing well

Don't undermine a genuinely strong result.

SAY:

“You're actually starting from a stronger position than many businesses. The opportunity isn't catching up — it's protecting and expanding that lead. This Audit only tests a defined set of buyer questions; there are usually more topics and buying situations worth covering.” 

04

If historical data exists, discuss the client's trend, the competitor trend, and whether the gap is widening, narrowing, or flat. If there's no history yet:

SAY:

“There's no independent citation history available yet. That gives us a baseline rather than a trend.”

Avoid making definitive claims about exactly why a given AI model cited or didn't cite something — no one outside the platform can know that for certain.

05

Explain that the questions are grouped by where the buyer is in the decision process, because visibility means something different at each stage.

Pain & Problem questions

The customer has a problem but may not yet know what type of provider or solution they need (example: “our office renovation keeps running over budget”). Being visible here lets the business enter the conversation before a shortlist even exists.

Product & Solution questions

The buyer understands the type of solution they need and is actively looking for companies or providers — “best,” “who does,” “near me,” “recommended,” a specific service plus location. Visibility here can place the business directly onto the buyer's consideration list.



Brand & Comparison questions

Closer to the purchase decision — the buyer is comparing named providers and validating trust (“Company A vs. Company B,” “is Company A reliable?”). Visibility here matters because these buyers are much closer to deciding.

06

Show the condensed scores across the full journey — Pain & Problem, then Product & Solution, then Brand & Comparison, then Branded Control — as one picture of where the client is strongest and weakest.

The most powerful distinction in the meeting

When branded visibility is strong but discovery visibility is weak, say so directly — this is usually the single most useful insight in the call:

SAY:

“AI understands who you are when someone already knows your name. The opportunity is getting AI to introduce your company before the buyer knows who to ask for.”

07

SAY

“These searches intentionally use your company name. They function as a control, so we can see whether AI recognizes and understands the business directly.”



If strong: “That's encouraging — AI has a basic understanding of your company.” If weak: “That suggests we may also need to strengthen some foundational brand and entity signals.” A weak result here can point strongly toward Nsite AI SEO.

08

 SAY

“Now we're switching from whether AI talks about you to how AI talks about you.”

Review what's positive, neutral, and negative, and what AI praises or flags. Ask:

ASK

“Does this match how you want customers to perceive your business?”

“Is there anything you wish AI understood better about your company?” 

09

SAY

“This is where we begin to understand why some visibility gaps exist. Most companies describe services. Buyers ask questions.”

Contrast traditional company messaging (“Commercial Construction Services”) with an actual buyer question (“Who can renovate our medical office without shutting the practice down?”).



Ask how much of the client's current content actually answers questions phrased like the second one.

If the answer is “not much,” that's a useful, concrete finding, not a criticism.

10

The report may surface things like competitor-won questions, a weakest AI platform, a specific buyer-stage gap, mentions without citations, content gaps, or insufficient outside authority.

SAY

“If you remember only three things from today's meeting, these are the three I'd focus on.”

Then name Priority #1, Priority #2, and Priority #3 specifically, using this client's own findings.

Don't hand over fifteen priorities — three is the number that gets acted on.

11

Once the top three priorities are named, ask permission before pitching anything:

ASK

“Would you like me to show you what I think the best path would be to address these?”



Wait for a yes. From this point forward the rep is prescribing a specific path based on this client's evidence — not pitching a generic package.

01

SAY

“Your website is only one part of this. The larger opportunity is getting strong answers to these buyer questions published in more formats and across more places where customers and AI systems can encounter them. That's what Nsite MultiCasting is designed to address.”

02

Keep this plain:

“We start with an important buyer topic or question, then turn that subject into multiple platform-specific content formats — rather than publishing one article on one website.”

Formats can include a news-style article, blog content, long-form video, short-form video, podcast/audio, an infographic, a slideshow, and social content.

Never promise specific AI citations or rankings as an outcome.

01

“Based on everything we've looked at, does improving this feel like something you'd like to address now, or is it more of a future priority?” 

02

“That's completely fine. You now have your baseline, and we can revisit the data later.”

03

“Then let's determine which implementation path makes the most sense.”

Present the options plainly:

Option A — Nsite AI SEO.

Option B — Nsite MultiCasting.

Option C — Nsite AI SEO + MultiCasting together.

04

Before quoting or proposing a scope, ask:

ASK

1. Which services or products are your highest priorities?
2. Which markets or locations matter most?
3. What does an average new client/customer/project represent in revenue?
4. How quickly would you like to address the gaps we've identified?
5. What SEO or marketing work are you currently doing?
6. How frequently are you publishing content?
7. Who else would be involved in approving a project like this?
8. Is there a particular deadline or growth goal you're working toward?

05

Same-day email

Subject: Your Nsite AI Visibility Strategy Summary

Thank you for meeting with us to review your Nsite AI Search Visibility Audit.

Based on the findings, the three areas I would prioritize are:

1. [Priority]   2. [Priority]   3. [Priority]

Based on those findings, our recommended next step is: [Nsite AI SEO / Nsite MultiCasting / Both]

I'll include the appropriate next-step information below.

If they don't move forward right away

Timing and What to Say:

• 2–3 days: “Have any additional questions come up since you reviewed your report?”
• 7–10 days: “One thing I wanted to bring back to your attention was [specific gap]. If you decide to address your AI visibility, that's the area I would prioritize first.”
• Later: The Audit becomes a benchmark — a future re-Audit can be framed as measuring progress against this baseline.

06

Measurement is one of the strongest parts of this business model: implement the work, then rerun the report later so the agency and client can compare change over time. That turns the Audit from a one-time report into an ongoing part of the client relationship.

The cycle:
Baseline Audit → Implement (AI SEO and/or MultiCasting) → Reassess → Compare → Adjust Strategy → Continue.

There is no special reassessment price — a later Audit is a normal Audit sale, compared against the client's own baseline.