Google's deadline has come and gone for websites to upgrade from HTTP to HTTPS. Google will be explicitly warning your website visitors if a site is insecure, based on whether it’s HTTP or not.
So, when Google starts flagging up your website as ‘not secure’, even loyal customers will consider jumping ship.
The lack of security from HTTP sites means that Chrome – and your online visitors – will no longer trust your website. So, failing to meet Google’s deadline could cause a rise in website bounce rates, as the ‘not secure’ that will be predominantly displayed in the address bar scares visitors away.
To add salt to the wound, HTTPS is also a known ranking signal for Google. So it’s likely that any HTTP sites left will also see a drop in their organic search rankings. In other words, if you choose to ignore Google’s deadline, it will prove costly in more ways than one.
Users expect a secure online experience when providing data via a website.
Every website that we develop comes with HTTPS in order to protect your users' connection to your website.