Denver Broncos Alumni Charities: 10+ Years of Website, Auction Technology & Event Leadership.
How Nsite Technology Studios has powered the Denver Broncos Alumni Charities' website, online auction, volunteer training, and annual gala for over a decade.
CLIENT SNAPSHOT
- Client: Denver Broncos Alumni Association & Charities (DBAC)
- Industry: Nonprofit / Sports Charity
- Partnership: 2011–Present
- Services: Website Design & Development, Auction Platform Management (Auctria), Volunteer Training System Development, Content & Social Media Management, Event Direction
OVERVIEW
Since 2011, Nsite Technology Studios has served as the trusted digital and operations partner behind the Denver Broncos Alumni Association & Charities (DBAC) — the organization behind the annual Golf & Gala fundraiser that brings together former Broncos players, sponsors, and the Denver community to raise funds for charities across Colorado. What began as a website build has grown into a full-scale partnership spanning website development, online auction technology, volunteer training systems, content strategy, and on-the-ground event direction.
THE CHALLENGE
Running a high-profile annual charity gala means juggling a lot of moving pieces at once: a public-facing website that has to stay current with sponsors, donors, and event details every year; a live and online auction with dozens of high-value items that has to run flawlessly in front of hundreds of guests; a volunteer team that needs to be trained and ready before the event even starts; and a steady stream of content that keeps sponsors, donors, and the community engaged in the months leading up to the event. DBAC needed one partner who could own all of it — not a different vendor for each piece.
FEATURED PROJECTS
1. Website Design & Development
- Designed and launched the original DBAC website in 2011
- Led a full redesign and rebuild in 2024 with a modern, mobile-first design
- Manage and update the site year-round: sponsor placements, auction donor listings, and event registration
- Write and publish blog articles every year for each top-level sponsor, each beneficiary charity, the event's auctioneer, and the emcee
2. Online & Live Auction Technology (Auctria)
- Built and managed DBAC's full auction platform on Auctria in 2021, and rebuilt the entire system again for 2026
- Created every auction item listing in Auctria — item numbers, descriptions, values, and bidding setup
- Designed and produced all auction item graphics, printed physical signage, and uploaded digital graphics to every online listing
- Managed the full auction operation inside Auctria: online bidding, live bidding, checkout, and financial reporting
3. Volunteer Training Center
- Designed and built a complete volunteer training system with 9 modules and 44 lessons
- Organized training by team — Guest Services, Alumni & VIP Relations, Live Auction & Paddle Raise, Flow & Event Operations, and more — so every volunteer walks in knowing exactly what their role requires
- Combined video and written lessons so volunteers can learn however works best for them
WHAT WE BUILT
Content & Social Media Management
Manage DBAC's blog and Facebook page each event season: writing and publishing a dedicated blog article for the title sponsor, presenting sponsor, each charity recipient, the auctioneer, and the emcee — a perk of their involvement that sponsors and partners have consistently valued — plus event announcements and donor mentions.
Event Direction
Sonia Park served as overall event director for the 2026 Golf & Gala, DBAC's flagship annual fundraiser — overseeing the event from planning through execution, managing a team of approximately 60 volunteers, coordinating with event sponsors, and collaborating with the DBAC event committee on every aspect of the event.
Results
- 2026 fundraiser raised 224% of goal
- 10+ year partnership — longer than any other vendor relationship DBAC maintains
- A fully trained, confident volunteer team every year, without repeating the same onboarding conversations
- A digital presence and auction system that scale with the event's growth year over year
Let Us Help You
If your company needs a website partner who can build it right the first time and keep it growing with you — new services, new projects, new divisions — let's talk.