Earn a Better ROI with Your Email Marketing Campaigns

Earn a Better ROI with Your Email Marketing Campaigns

No matter what industry you are in, or whether you market to businesses or consumers, these 5 best email marketing practices will have a huge impact on your email marketing success rates.

1. Design and messages

In order to build trust with your target audience, create professional looking, well-designed messages that are impressive and of high quality.

Because there are many people who currently use their mobile device to check their email, it is important to optimize your messages for all devices.

Further more, when it comes to email marketing, people tend to desire shorter messages since nobody really wants to waste too much time reading emails. Therefore, unless you have complex products or services that need more detail, try to keep your messages short, but action-oriented, informative, and compelling, tap into the emotions of your audience.

2. Timing

A sequence of messages is included in email marketing funnels that are sent out at specific times automatically (or “dripped”).

When the automation is created in your email-marketing tool, you set up this timing.

Since you have, the ability to use this powerful email conversion funnel to engage, persuade and remind contacts to take certain actions, the timing that your messages are received matter very much.

Would you call each day, two times per day, or every other day, if you had to reach a client to close a prospected sale? Alternatively, would you continuously remind someone about something you were speaking to them about every five minutes? How often is too often?

The majority of email recipients will usually act on messages within 24 hours.

Unless there is a crucial reason why the messages in your funnel are required to be sent out more frequently, or there is a deadline, you should configure your automated sequence of messages to be sent out every two days.

Because you do not want it to look like you are sending too many messages and spamming people, extend the number of days between the messages when the third message of a sequence is reached.

What you want to do is find out how to balance out your timing between sending the emails so that it is acceptable to the recipient and doesn’t look like you are spamming them.

3. Subject Line

The subject line of every message included in your email conversion funnels is probably the most important factor since if you don’t create a subject line that is strong enough to persuade people to click on the message, there is no way of converting them.

In addition, make sure your subject line is short enough to be displayed fully in email inboxes without reducing the content. Keeping your subject line below 50 characters should be sufficient. The greatest subject lines are those that pique the curiosity of the recipient and interest them.

Use a clear view of the solution you are offering to the audiences’ pain point in the subject line and ensure that it matches the content of the email message. By adding messages to the body of the email message that is unrelated to what the subject line suggests you could lose your trust, subscribers, and any chances of conversion since this can make your audience very unhappy.

4. Offer

What you are offering to your target audience is the main aspect of each email conversion funnel or what’s in it for them after taking your suggested action.

Moreover, in order for your target audience to be motivated enough to act, your offer must be very desirable or extremely relevant. Therefore, if you are having a hard time getting your audience to convert, then take some time out and research their wants and needs.

Check the content of your competitors’, search online forums, Google, and other questionable sites, such as Quora.com, to find solutions your target audience is seeking to their problems, and then send them email conversion funnels that contain those solutions.

Try creating email conversion funnels that will motivate people to join your event, watch a video you uploaded, read your new article, or purchase whatever you are selling.

The key is to match your offer with your audiences’ needs and wants and take them through a buyer's journey in your marketing funnel, depending on where they are.

5. Follow up

An important thing to remember is never abandoning people once they convert. It is essential that you follow up further with newsletters, other campaigns since just because the sale is over doesn’t mean that your relationship is. In fact, it is less costly to turn customers into repeat customers rather than to find new customers. Continue building a strong relationship with customers who convert.

One final note is, be sure and use your real name as your signature and reply to email should also be one that you check often this will earn you trust and improve your authenticity.

Nsite Tech Studios has helped lots of entrepreneurs build successful businesses since 2005.